Executive MBA In Marketing Management Jan 2024 from IGNOU

Executive MBA In Marketing Management 2024 from IGNOU


IGNOU Executive MBA program in Marketing is a part-time MBA course of 18 months and it is specially designed for experienced professionals. Indira Gandhi National Open University provides EMBA in Marketing with the collaboration of NIIT and the classes will be held in the centres of NIIT in your area. Marketing is a dynamic industry that keeps on changing every time and marketing professionals are required to keep them updated with new and emerging areas of the industry. Hence, IGNOU EMBA in Marketing is for individuals who have the ambition to become marketing leaders. The EMBA in Marketing is completely online and you can pursue this along with your job going.

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IGNOU Started Admissions January Session 2024. Click here to apply Till 31st March!!

What is the last date for IGNOU EMBA in Marketing Admissions?

IGNOU has started the registration process for the July 2024 session. IGNOU has begun the registration process for the new admission cycle for the July 2024 session. The last date to apply online for this session is 31st July. Students can apply for various bachelor’s, master’s, diploma, postgraduate diploma, and certificate courses (both program and honours courses). Students interested can apply till the last date according to IGNOU guidelines. All the candidates must check the eligibility criteria for the program before applying for admission, otherwise their registration will be cancelled.

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Fee Structure of EMBA In Marketing Management Form IGNOU

The fee structure of the IGNOU executive MBA (EMBA) program is semester-wise and the fees to be paid is as follows:

- Registration fee of IGNOU EMBA in Marketing: INR 500
- The total academic fee of IGNOU EMBA in Marketing: INR 212,440

The candidates can submit the academic fee of the program in three instalments or as per the semester.

What is Eligibility Criteria for IGNOU EMBA In Marketing Management

The candidates must meet the following eligibility criteria to get admission in the EMBA in Marketing course of IGNOU:

Program Delivery

The total duration of the IGNOU Executive MBA in Marketing is 18 months. The classes of the program will be conducted twice per week and they will be held in the centres of NIIT in your area. Along with this, candidates will be provided interactive sessions with CEOs of various companies that will help them in networking as well.

Course Structure of IGNOU Executive MBA in Marketing Management

This is a 1.5 years or 18 months course which means the curriculum is divided into 3 semesters. The curriculum of EMBA Marketing includes 21 total subjects among these 14 are general or main subjects, 5 elective subjects, and 2 are emerging area subjects.

Semester 1 Semester 2
- Managerial Economics
- Managerial Accounting
- Quantitative Techniques
- OB and Management Processes
- Marketing Management
- Business Communication
- Business Law
- Emerging Area Course-1 		- Human Resource Management
- Financial Management
- Operations Management
- Research Methodology
- Elective 1
- Elective 2
- MIS for Managers
- Emerging Area Course 2
Semester 3 Emerging Area Subjects
- Strategic Management
- Business Ethics, Corporate Governance, CSR
- Elective 3
- Elective 4
- Elective 5
- Comprehensive Viva 		- Sustainable Business Practices
- Leadership, Influence, and Power
- Corporate Image Building
- Emotional Intelligence and Managerial Effectiveness
- Business Networking
- Entrepreneurship and New Ventures
- Social Entrepreneurship
- Business Networking
- Entrepreneurship and New Ventures
- Social Entrepreneurship
- Global Corporation
- Use of IT for Business Applications CRM


Other Specialization EMBA Programs from IGNOU


IGNOU also offers the following Executive MBA specializations:

EMBA in Business Analytics

EMBA in Digital Marketing

EMBA in Leadership & Strategy

EMBA in Operations & Supply Chain Management

EMBA in Applied Finance

EMBA in Marketing Management

EMBA in Human Resource Management

EMBA in Finance Management

EMBA in Hospitality Management

EMBA in Information Technology

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Why should I Choose EMBA with Marketing specialization?

Executive MBA is a course for those who are willing to thrive in the marketing industry by updating themselves with new strategies. This course helps you in learning industry-oriented and advanced marketing strategies along with your current job. The candidates will learn and adapt the new marketing tactics and new technologies like social media marketing, digital marketing, and so forth.

Admission Details

The admission of EMBA in Marketing will be done on the basis of the entrance exam conducted through the All India Level Exam by NIIT Imperia. For more information, you can either visit the official website of IGNOU or NIIT. Also Read: Executive MBA Admission Procedure 2024

IGNOU EMBA in Marketing Management FAQ

Do you have any query related to Executive MBA in Marketing Management course? Get every details only at IGNOUADMISSIONS portal.

The total duration of the IGNOU EMBA course is 18 months or 1.5 years.

IGNOU EMBA course is a part-time course for executives or experienced professionals. On the contrary, MBA is a full-time course for fresh graduates.

Yes, IGNOU conducts entrance exams for all its management courses including Executive MBA courses.

Yes, IGNOU provides offline classes with the collaboration of NIIT.


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